Key Sales Team Needs

Every sales team needs a leader - a Sales Manager or District Manager or someone who can both manage the selling process and lead the team in a consistent fashion - day after day, week after week, month after month.

This concept is very similar to one the basic principles of marketing: frequency. It is a well-known and accepted fact that a marketing message must be "heard" multiple times by prospective customers if a marketer is to gain their attention, interest, acceptance and buy-in.

The same holds true for those managing sales teams. To maximize results, to gain buy-in and acceptance of ideas and desired behaviors, the "message" must be repeated and reinforced on a regular and consistent basis.

Just like in the sales world, persistence is a key component of sales management.