Common Challenges to Sales Growth

While there are proven methods for achieving sales growth (see previous post), there are still many challenges associated with increasing sales revenue.

Here's a list of common obstacles:

• Fewer available resources for attracting new customers or retaining current ones
  
• Shrinking customer base – even if we do an excellent job taking care of existing customers, over time our customer base will shrink! Like it or not, customer needs change; in addition, some of our customers will close or sell their businesses, and others will move to another region.
  
• Heightened competition
  
• Customer’s spending less
  
• Fewer referrals
  
• Longer buying cycles / more deliberate decision-making