"Nothing can stop the man with the right mental attitude from achieving his goal. Nothing on earth can help the man with the wrong mental attitude." —W.W. Ziege
Selling is a people business. People buy from people, and most often, from people that they like. But what makes one sales rep more likeable than the next? Surely all, or at least most sellers try to be likeable!
Attitude makes the difference.
A positive attitude is not only easily recognizable, but it’s catchy. Sellers who possess truly positive attitudes "assume the close." They honestly expect the best from customers and prospects, and they offer their personal best as well. They tend to react to things positively and, more importantly, tend to bring about positive reactions from others.
Christine Harvey asks a pertinent question in her book, Successful Selling. "What are the chances that your customer will be positive if you aren’t? The answer is zero."
But it’s not easy to be truly positive! Especially when so much of selling tends to be negative.
In his book Selling 101, Michael McGaulley writes, "Despite all the people one meets, selling is a lonely profession. They [sales people] may feel isolated, and not understand that selling is a matter of working through the nos to find the few yes responses that make it all worthwhile."
Successful sales people know and understand this concept — and react positively to the negative responses that they know are all part of the cycle. Many sales professionals will readily admit that they "look for the nos," because it is only then that they can actually sell something.
A positive attitude is a pre-requisite to long-termed sales success. We must first believe in our products and services, as well as in our companies and ourselves before we can expect customers or prospects to do so.
Every sales person and every sales manager should recognize the importance of developing and maintaining such an attitude within themselves and within their organizations.
A final testimonial to this discipline is a poem, author unknown, entitled The Winner. The final verse:
Selling is a people business. People buy from people, and most often, from people that they like. But what makes one sales rep more likeable than the next? Surely all, or at least most sellers try to be likeable!
Attitude makes the difference.
A positive attitude is not only easily recognizable, but it’s catchy. Sellers who possess truly positive attitudes "assume the close." They honestly expect the best from customers and prospects, and they offer their personal best as well. They tend to react to things positively and, more importantly, tend to bring about positive reactions from others.
Christine Harvey asks a pertinent question in her book, Successful Selling. "What are the chances that your customer will be positive if you aren’t? The answer is zero."
But it’s not easy to be truly positive! Especially when so much of selling tends to be negative.
In his book Selling 101, Michael McGaulley writes, "Despite all the people one meets, selling is a lonely profession. They [sales people] may feel isolated, and not understand that selling is a matter of working through the nos to find the few yes responses that make it all worthwhile."
Successful sales people know and understand this concept — and react positively to the negative responses that they know are all part of the cycle. Many sales professionals will readily admit that they "look for the nos," because it is only then that they can actually sell something.
A positive attitude is a pre-requisite to long-termed sales success. We must first believe in our products and services, as well as in our companies and ourselves before we can expect customers or prospects to do so.
Every sales person and every sales manager should recognize the importance of developing and maintaining such an attitude within themselves and within their organizations.
A final testimonial to this discipline is a poem, author unknown, entitled The Winner. The final verse:
Life’s battles don’t always go
to the stronger or faster man;
but sooner or later the man who wins
is the fellow who thinks he can.
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